On January 15th, I pledged towards a neat project on Kickstarter - PadPivot (http://kck.st/gmzC2U). Their goal was to raise $10k towards “the ultimate tablet stand for iPad, Galaxy Tab, Kindle, or other tablet device”. I love Kickstarter as a platform and once in a while contribute to other neat projects such as “Times Square into Art Square” (http://kck.st/caH6Lc)

What I loved about PadPivot designers, Jim and Bernie, is that the enthusiasm was exuding from day one of the project and it has not stopped. This passion must have been felt by 4823 project backers raising in total over $190k.

Here is what impressed me the most… I, one of 4823 backers, really felt as if I was part of the process. We all helped pick the logo, observed bag designs, saw the first shot that turned into tools, saw pictures of Jim and Bernie at MacWorld, etc, etc

But… We were also informed of every issue. Whether it was PadPivot team’s or not they took ownership and full accountability even for Kickstarter platform problems.

From the beginning till now there has been 49 updates to the backers and a lot of time elapsed since my initial contribution to the project. 

The PadPivot is still not at my house (coming very soon), but I am more then willing to be a patient consumer all because Jim and Bernie had me engaged, informed and their full transparency throughout is what will continue making PadPivot a great success.

A lot of businesses can learn from them and apply this methodology as a differentiating factor…